Social Media Dos and Don’ts


Social media is crucial to your professional development as a public relations professional. Social media is also valuable to your personal life as an individual. How do you find the perfect balance between work and life with an online presence? By following these few social media dos and don’ts, the answer to this question is very simple.


  • Post anything with grammar mistakes. Check yourself before you wreck yourself. I cannot stress how important it is to double-check your work before posting it online. No one will take you seriously if you don’t use proper punctuation. Rushing to post content online without giving it an extra glance could get you into trouble in the future. Grammar and spelling errors will decrease your credibility in the public relations industry.
  • Live tweet what you ate for lunch. Sharing that you found a new sandwich shop that you like is fine, but sharing every detail of your lunch is too much. Same goes for a night out. Posting about a new craft beer you enjoy is okay, but do not live tweet your wild night. Enjoy your life, but keep certain do not belong offline.
  • Get caught up with drama. Social media should not be used as an outlet to vent your problem. Remember, anyone can see what you post online. So, if you post about how annoying your boss is, there is a good chance your boss will one day see that post.
  • Use foul language. Would you talk to your boss that way? Don’t be afraid to use slang, but do so in a tasteful and professional way.


  • Establish your own voice and tone. Social Media is an opportunity to let your personality shine. What makes you, you. Don’t be afraid to be authentic and personable.
  • Engage with other professionals. Connect with other professionals and build upon relationships. Social media isn’t just good for networking but maintaining relationships as well.
  • Incorporate your professional and personal interests. Use your own voice and back it up with relevant content. Incorporate facts about yourself in a professional way. Examples of this could be talking about music you listen to during a work day or sharing relevant articles.
  • Post frequently and update often. Make sure your social media stays relevant by posting often. Every few weeks, revamp your social media by updating your websites. Don’t ever keep something online that is outdated and irrelevant. Your social media should change and mature as you do.

Establishing yourself on social media can help you build relationships, individualize yourself and increase credibility. Whether you are a young professional or an experienced practitioner, it is always a good idea to take a step back and reevaluate what your online presence is. Ask yourself if this is a truthful representation of who you are and your career.


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